top of page
shutterstock_2412883913 (1) copy.jpg

THE INDEPENDENT ADVANTAGE

360 Degree Support

for Self Operators

On-demand access to the expertise, systems, and tools that large management companies use without giving up your independence.

You're Competing Against 10x Your Resources

Large management companies have dedicated teams for culinary innovation, labor optimization, supply chain negotiation, and performance analytics.

​

You're doing it all yourself?

​​

Filling the Gaps:

Talent is harder to recruit and retain than ever.
Food and labor costs are
squeezing margins.
Customer expectations are ever rising.
Leadership wants better
performance data.

Your Options:

1

Outsource to a management company: lose control and independence.

2

Build everything in-house: low resource, high risk.

3

Join 4xi360: access enterprise capabilities, retain independence.

Enterprise Resources. Independent Control.

What is 4xi360?

Image by Brooke Cagle

A fractional operations platform built specifically for self-operated foodservice teams.

 

Think of it as your executive team on-demand. Get access to operations directors, culinary experts, experience designers, and data analysts when you need them, for exactly what you need.

How it Works:

Choose your membership level based on your needs

Access enterprise-grade tools  and resources

Get expert support for

your biggest challenges

Scale up or down as your operation evolves

What You Get with Membership

Expert Support

Strategic operations leadership
Culinary coaching and menu development
Experience design (customer + employee)
Crisis management and rapid response

Professional Tools

Performance dashboards and analytics
Operational systems and templates
Training programs and resources
Benchmarking and industry insights

Competitive Edge

Innovation trends and market intelligence
Supply chain optimization
Technology evaluation and guidance
Growth strategy and planning

Supporting Independence in Your Sector

Happy young students taking a vertical selfie portrait together at university library. Afr

HIGHER EDUCATION

Innovative dining programs that boost student participation and connect to campus culture.

Mature senior caucasian couple husband and wife hold mobile phone and do self portrait hol

SENIOR LIVING

Food-centered community experiences that prioritize resident safety, comfort, and engagement.

Schoolboy having lunch in school canteen.jpg

K-12 EDUCATION

Compliant, nutritious menus with accountability to boards, parents, and students.

Goal

SPORTS & LEISURE

High-velocity operations that deliver precision, hospitality, and profitability.

Hospital Employees

HEALTHCARE

Elevated patient dining and staff satisfaction with operational efficiency.

Restaurant Chef

HOSPITALITY & RETAIL

Total guest experiences that build loyalty and repeat satisfaction.

Why We Built 4xi360

Our Mission:
Empower Independence

Tony and Simon have spent their entire careers in the hospitality business from hotels to restaurants and to foodservice operations across the workplace, higher education, healthcare, senior living and leisure. Their experience is truly global, spanning operations in the UK and Europe, Australasia, Asia, India, Latin America and across North America.

 

They've witnessed first-hand what separates high-performing operations from the rest, and it's not size. It's systems, expertise, access to the right support, and how to operationalize these to create actual impact. Both Tony and Simon herald the importance of employee, customer and guest experience being at the center of success.

 

​Together, they have  built a team of operational experts, culinary specialists, and strategic advisors who bring that same level of capability to independent operators, everywhere.

Experts in Your Corner

Simon Elliot Headshot November 2025.jpg

SIMON ELLIOT

Founder and
Managing Partner

TONY JOHNSON

Managing Partner,

Chief Experience Officer

The Independent Advantage.

Choose Your Level of Support

The Independent

Advantage

Stay Independent. Stay Competitive.


Join independent operators who are leveling the playing field with enterprise-level tools, expert support, and proven systems.

Waiter

4xi360 provides the tools you need for you, your team, and your business to succeed.

Join 4xi360 today!

bottom of page